WASHINGTON, Dec. 6, 2012 — Thousands of Negative Posts Result in General Mills Removing App Encouraging People to Share What Cheerios Means to Them.
WASHINGTON, Dec. 6, 2012 /PRNewswire-USNewswire/ — The GMO Inside campaign announced today that thousands of concerned consumers have flooded Cheerios’ Facebook page (http://www.facebook.com/Cheerios) distressed about genetically engineered ingredients in Cheerios and outraged at General Mills contributing over $1.1 million to “No on 37” in California, the narrowly defeated ballot initiative that would have required the labeling of foods with genetically engineered ingredients. Since November 29, the GMO Inside Campaign has been encouraging visitors to its Facebook page (www.facebook.com/GmoInside) to post comment on Cheerios’ Facebook page regarding GMOs. The outpouring of comments demonstrates that the drive to label GMOs that led millions of people to support Prop. 37 in California is growing throughout the U.S.
Visitors to Cheerios’ Facebook page also used a Cheerios app that allowed users to provide comments on what Cheerios means to them (and which then posted the comments in Cheerios’ trademark font) to call out genetically modified organisms (GMOs) in Cheerios. In response, General Mills removed the app from its Facebook page.
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