(NaturalNews) – In a huge victory for the alternative media and grassroots activism, Whole Foods announced on Friday that it would require GMO labels on all products by 2018. (Click here for the press release.) This announcement deals a significant blow to Monsanto, DuPont and all the GMO pushers who openly admit that they want consumers to remain ignorant about what they’re eating.
It’s a brilliant move for Whole Foods, given that by 2018, anyone who wants to be certain whether they are avoiding GMOs will gladly choose to do all their shopping at Whole Foods. After all, if Albertson’s (for example) doesn’t require GMO labeling while Whole Foods does, in which store would you rather shop? Whole Foods!
But the real story here is everything that led up to this. The turning point in all this was, in my opinion, the 2012 release of the Organic Spies video in which Whole Foods employees were caught on camera lying to customers about GMOs.
Natural News broke this story and was instrumental in getting the video posted on our free speech protected video service TV.naturalnews.com, a public location which could not be easily banned by Whole Foods. YouTube, by comparison, routinely bans videos that blow the whistle on dishonest corporate behavior, but TV.naturalnews.com hosts whistleblowing videos and has so far resisted all attempts to have those videos banned or removed. (We even host most of the Jesse Ventura Conspiracy Theory series, including the “memory-holed” FEMA camp episode that has disappeared everywhere else.)
This Organic Spies video proved to be hugely embarrassing to Whole Foods, causing an uproar across the ‘net and causing many customers to start shopping elsewhere such as Green PolkaDot Box, which avoids carrying any products containing GMOs.
Following the Organic Spies video, InfoWars reporters Aaron Dykes and Melissa Melton launched a breakthrough video investigation that exposed the “big Whole Foods lie” of claiming “Nothing artificial, ever” on the side of their stores while secretly selling unlabeled GMOs in their stores. We also documented the “Nothing artificial, ever” fraud here on Natural News. GMOs are, of course, “artificial.” They are engineered by man, not created by nature. In this video, Whole Foods was caught in yet another blatant, embarrassing lie.
The Prop 37 campaign was also in full swing during all this, and Whole Foods refused to contribute a single dollar to the California ballot measure. After being confronted and publicly shamed, a Whole Foods executive did quietly contribute $25,000, but only after being called out for failing to support the campaign.